Current:Home > InvestPatriotic brand Old Southern Brass said products were US-made. The FTC called its bluff.-LoTradeCoin
Patriotic brand Old Southern Brass said products were US-made. The FTC called its bluff.
View Date:2025-01-11 14:36:30
A Florida-based company will pay a fine to the Federal Trade Commission after it made false patriotic claims about its products, proceeds and ownership.
The company EXOTOUSA operating as Old Southern Brass claimed on its website that all products were "100% American made", the company was veteran-operated, it donated 10% of its proceeds to charity, and some of its products use former-military supplies, according to a Wednesday release by the FTC.
“This company and its owner’s brazen deception cheated consumers who wanted to support U.S. manufacturing, veteran-operated businesses, and veteran charities,” said Samuel Levine, director of the FTC’s Bureau of Consumer Protection. “We will continue to hold accountable those who profit from false Made in USA and military association claims.”
The FTC complaint against the company alleges that many products sold on the website were made partially or wholly in China. Further, the owner of the company is not a veteran, it donated less than 0.5% of its sales to charity in 2022, and the products did not use bullets formerly fired by the U.S. military, the complaint states.
These findings lead to two counts of false and misleading advertising, according to the complaint, which "constitute unfair or deceptive acts or practices in or affecting commerce," violating the Federal Trade Commission Act.
The proposed consent order, which will carry the force of law once it becomes final, found Old Southern Brass liable for more than $4.5 million. However, the company is unable to pay that, and instead must pay the FTC fine of $150,000, according to the FTC. The company is also prohibited from making any false claims about its products moving forward.
The company and its owner have agreed to the order, the release states. Old Southern Brass did not respond to USA TODAY's request for comment.
Patriotic apparel:Jonathan Isaac launches UNITUS conservative apparel after protesting BLM in NBA
‘Merica gifts for the 'Merica man in your life': False patriotic claims
Evidence outlined in the complaint showed Old Southern Brass claimed patriotic associations in marketing and product descriptions.
One blog post titled "A Quick Guide to Patriotic Christmas Gifts for Men and Women," claimed that "all of our products are made right here in the United States of America," at the time of the complaint.
The company also sold a whiskey glass engraved with the U.S. Constitution, saying that each glass was made by hand at a workshop in Florida, the complaint stated.
Rather, the FTC found the products were imported from China on many occasions.
Old Southern Brass also sells various items shaped out of bullets or embedded with bullets.
Social media posts and product descriptions show the company claimed the bullets were once used by the U.S. Military, which the FTC deemed untrue.
Old Southern Brass has since removed the claim from its website.
veryGood! (78191)
Related
- 'America's flagship' SS United States has departure from Philadelphia to Florida delayed
- Three courts agree that a woman deemed wrongfully convicted should be freed. She still isn’t.
- Shoko Miyata, Japanese Gymnastics Team Captain, to Miss 2024 Olympics for Smoking Violation
- Kylie Jenner’s Italian Vacation With Kids Stormi and Aire Is Proof They're Living La Dolce Vita
- Waymo’s robotaxis now open to anyone who wants a driverless ride in Los Angeles
- Outside the RNC, small Milwaukee businesses and their regulars tried to salvage a sluggish week
- Georgia Gov. Brian Kemp journeys to Italy in eighth overseas trip
- Climate protesters steer clear of Republican National Convention
- RHOP's Candiace Dillard Bassett Gives Birth, Shares First Photos of Baby Boy
- Experts say global tech outage is a warning: Next time could be worse
Ranking
- A growing and aging population is forcing Texas counties to seek state EMS funding
- In a California gold rush town, some Black families are fighting for land taken from their ancestors
- Alabama naming football field after Nick Saban. How Bryant-Denny Stadium will look this fall
- RHOBH's Kyle Richards Seemingly Reacts to Mauricio Umansky Kissing New Woman
- Stop What You're Doing—Moo Deng Just Dropped Her First Single
- Missing man’s body is found in a West Virginia lake
- What is CrowdStrike, the cybersecurity company behind the global Microsoft outages?
- Russell Westbrook expected to join Nuggets after Clippers-Jazz trade
Recommendation
-
Biden, Harris participate in Veterans Day ceremony | The Excerpt
-
Carol Burnett honors friend Bob Newhart with emotional tribute: 'As kind and nice as he was funny'
-
Donald Trump accepts Republican nomination on final day of RNC | The Excerpt
-
A massive tech outage is causing worldwide disruptions. Here’s what we know
-
Denzel Washington Will Star in Black Panther 3 Before Retirement
-
Former postal worker sentenced to probation for workers’ compensation fraud
-
NASA plans for space station's demise with new SpaceX Deorbit Vehicle
-
Judge turns down ex-Rep. George Santos’ request to nix some charges ahead of fraud trial